Smart Tree Script

VIDEO AUDIO

Shot of a person walking near a tree.

A crown falls from the tree. Customer: Whoa! What's this?

Customer picks up the crown and reads a tag attached

to it. Shot changes to still of truck with offer and disclaimers. Customer VO: Buy a new 2016 Ford F-150 XLT for only $34,463 at

Generic Ford in Anytown.

As soon as he finishes reading, another crown falls and

the customer reads the tag attached to that one. Customer VO: That's a total savings of $8,507 off MSRP with manufacturer

rebates and dealer discounts.

Shot of customer looking up at the tree as he says his

next line. Customer: That's a really good deal.

Another crown falls and the customer reads the tag attached

to it. The shot stays on the customer as he reads it. Customer (reading): Yes, that is a good deal. That's why we're the Ford Truck King.

Customer looks up at tree again for next line. Customer: This is a smart tree.

Shot of store with store and website info. Voiceover: Generic Ford in Anytown or Generic Ford dot com.